Analyze an enterprise business model
What is a business model is why is this concept valuable for a company? The first time I encountered a definition of business models was a nice article in 2000 called “Changing Business Models:...
View ArticleMedia e Social TV – Parte I: Le “Connected Home”
Mi sto occupando del mercato dei Media ed ho avuto l’opportunità di fare una sintesi si alcuni dei maggiori trend (vedi immagine) che cambieranno in modo significativo i ricavi dei fornitori di...
View ArticleTesco Home Plus: give me a QR to move the mall online
A truly innovative concept: virtual shopping through QR codes while waiting in the underground or train stations. The case is from Tesco Home Plus Korea, a subsidiary of the wordwode retailer with...
View ArticleDoes Groupon create value to merchants?
Offers Groupon launched by traders produce substantial losses if poorly designed. The powerful advertising through Groupon lets you expand the customer base, but can destroy the profits if a trader...
View ArticleGroupon business model canvas
We identified the core elements describing a business model in this post: we now apply the methodology to Groupon, so far analyzed only from the merchants’ point of view (1,2,3). Groupon business...
View ArticleGroupon value: modeling the NPV of a merchant deal
In the post Il Customer LifeTime Value (CLTV) dei Grouponers we identified the drivers to generate profitable Groupon offers by means of the Customer Lifetime Value (CLTV) formula. Normally CLTV...
View ArticleThe Customer LifeTime Value (CLTV) of Groupon
Let’s first look the generic model of the customer lifecycle in the image above, from left to right. In general, a company is trying to get the interest of a group of prospect with a specifi marketing...
View ArticleGroupon: value generation handbook for merchants
In posts (1), (2) e (3), we analyzed the key value drivers of Groupon offers for merchants using theoretical models and Excel simulations. Here, we collect the practical handbood with theTop 10 Value...
View Article“Enjoy” digital transformation: gas-as-a-service, bye taxis
What is the Digital Transformation of a business? How do you recognize one? Can you afford to delay digitalization of your business ? Answer is no, otherwise new competitors will definitely change...
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